We are holding the online order event for the SS24 collections of DseconD and Aviva Jifei Xue. Have you had a chance to see the pieces?

As the order period is nearly over, and in the hope of helping anyone who is still undecided, we would like to introduce the pieces that drew the strongest response at the actual order events.

Let us begin with DseconD.

DseconD released several new pieces, and we received orders for those as well, but the ones that proved most popular were still the staples.

Among them, two pieces in particular: the Work Jacket and the Wide Leg Pants.

For both of these pieces, there were very many customers who already own one or two from past seasons and added another in this season’s fabric.

Once you wear them, you are hooked, and you want to wear them in every season, autumn/winter and spring/summer, in different fabrics. It makes me very happy that they are cherished as such thoroughly standard, “my standard” pieces.

Because the tops and bottoms are released every season in the same material, many customers order them as a set-up, which may be a characteristic of those who order DseconD.

Each piece is outstandingly cool on its own or as a set-up, so if you are undecided, please place your order trusting that other customers keep coming back for more.

Next, Aviva Jifei Xue.

Here, the pieces made from a powerful combination of persimmon tannin (kakishibu) and wax fabric drew the most attention.

In particular, the shape of these Cocoon Shaped Pants.

Be it the pants or the jackets, there is an overwhelming presence unlike anything else.

Everyone who saw this fabric in person said in unison, “It’s amazing.”

It can be worn in every season except summer, so you should be able to wear it right after delivery.

And two more pieces.

An all-over print shirt and a short-sleeved shirt.

Lounge Sai has never carried items like these before, so I think many customers tried them on with a very fresh feeling.

And when they actually put them on, they suit everyone remarkably well.

The reactions were as if to say, “So this kind of thing works on me,” and they are good patterned shirts that make you nod involuntarily and think, “Yes, exactly.”

I had the impression that, including myself, many of our customers are not usually accustomed to all-over prints or short sleeves, but these pieces let even people like us wear them stylishly, and I think they widened the range of our own style.

They are pieces I hope you will pick up, whether as an accent for a wardrobe that has fallen into a rut or if you want to bring in a fresh atmosphere.

The order event is about to close, but please use this article as a reference and take your time deciding until the very end.

If you have any questions about the items, please contact us by email or DM.